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PREDICTIONS
23.12.2011
Asia-Pacific is to firmly establish itself as the fastest-growing region in the drinks sector over the next five years, according to latest figures.
The IWSR Forecast Report 2011-16 predicts that Asia-Pacific will overtake the Americas as the second largest region for consumption and, not long after 2016, will overtake Europe as well.
The next five years will be characterized by the ever-increasing importance of emerging markets especially in Asia, Central and Eastern Europe, and much of South America.
The growing importance of brown spirits will also be a key trend, as will continued, and significant, premiumisation although at a slower rate than previously due to a weaker economic outlook for many countries.
Vodka and whisk(e)y will account 71.4% of total growth of the Western-style categories in the standard-and-above quality segments.
Growth in Asia is not just restricted to spirits; 75% of the growth forecast for wine consumption comes from China. Strong growth is also anticipated in the US and Russia.
Beer s share is set to rise marginally by 0.7% by 2016 versus other types of alcohol as demand grows further in the emerging markets of China, Vietnam, Brazil, India and Russia – predicted to be the five fastest-growing markets.
Source: www.thedrinksbusiness.com
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The IWSR Forecast Report 2011-16 predicts that Asia-Pacific will overtake the Americas as the second largest region for consumption and, not long after 2016, will overtake Europe as well.
The next five years will be characterized by the ever-increasing importance of emerging markets especially in Asia, Central and Eastern Europe, and much of South America.
The growing importance of brown spirits will also be a key trend, as will continued, and significant, premiumisation although at a slower rate than previously due to a weaker economic outlook for many countries.
Vodka and whisk(e)y will account 71.4% of total growth of the Western-style categories in the standard-and-above quality segments.
Growth in Asia is not just restricted to spirits; 75% of the growth forecast for wine consumption comes from China. Strong growth is also anticipated in the US and Russia.
Beer s share is set to rise marginally by 0.7% by 2016 versus other types of alcohol as demand grows further in the emerging markets of China, Vietnam, Brazil, India and Russia – predicted to be the five fastest-growing markets.
Source: www.thedrinksbusiness.com
FREE IMAGE
RISING STACKS OF COINS – PERSPECTIVE
© Piotr Tomczyk | Dreamstime.com
Description:
Rising stacks of coins on a white background.
ID: 1500607
Link: http://www.dreamstime.com/free-stock-photography-rising-stacks-of-coins-perspective-rimagefree1500607-resi3674429
