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OPINION
22.11.2011
Within the world of wine label design, there is a widespread tendency to aim at a closer look to the consumer. We believe that new consumers do not have the knowledge and in some cases prejudices about wine. Precisely this happens in new consumer markets like the U.S. and China where consumers are just learning about this drink making this an incalculable potential market.
Some producing countries still retain their brand excellence in presentations of their wines. They are mainly France and Italy. Their tradition, their legacy and style are still present in the front of their bottles.
However, we observed a general tendency to turn to more contemporary labels and less classic ones.
The famous case of South France
Tags spins, free pictures of castles, heraldry, with a greater presence of color and new formats.
Italy
There is a tendency to use fewer fonts on their labels and give greater importance to the image. It is colorful, powerful and occupies large portions of the label, with great depth of color.
Spain
Typesetting found unstructured images very powerful and unusual layouts.
Portugal: the revelation of the Old World
Their labels do not speak of tradition or history, but other concepts that are behind their presentations, which make their brands more compelling.
Source: www.areadelvino.com
FREE IMAGE
WINE BOTTLE & GLASS ABSTRACT
© Ed Isaacs | Dreamstime.com
Description:
Abstract background design made from a wine glass and bottle and numerous colors.
ID: 6967742
Link: http://www.dreamstime.com/free-stock-image-wine-bottle-glass-abstract-rimagefree6967742-resi3674429
Some producing countries still retain their brand excellence in presentations of their wines. They are mainly France and Italy. Their tradition, their legacy and style are still present in the front of their bottles.
However, we observed a general tendency to turn to more contemporary labels and less classic ones.
The famous case of South France
Tags spins, free pictures of castles, heraldry, with a greater presence of color and new formats.
Italy
There is a tendency to use fewer fonts on their labels and give greater importance to the image. It is colorful, powerful and occupies large portions of the label, with great depth of color.
Spain
Typesetting found unstructured images very powerful and unusual layouts.
Portugal: the revelation of the Old World
Their labels do not speak of tradition or history, but other concepts that are behind their presentations, which make their brands more compelling.
Source: www.areadelvino.com
FREE IMAGE
WINE BOTTLE & GLASS ABSTRACT
© Ed Isaacs | Dreamstime.com
Description:
Abstract background design made from a wine glass and bottle and numerous colors.
ID: 6967742
Link: http://www.dreamstime.com/free-stock-image-wine-bottle-glass-abstract-rimagefree6967742-resi3674429
