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CHAMPAGNE MARKET

06.01.2012
According to the Union of Champagne Houses (UMC), the total for this year may reach just over 3% of on 2010. The prediction is not far from 2007s record year.

According to data published in October 2011 by the Comite Interprofessional du Vin de Champagne (CIVC), shipments of Champagne within France showed 3% growth. However, exports showed the most significant increases, with European Union sales rising by 4.2%, and the rest of the world by 13.4%.

The UK, the US, Germany and Belgium remain the highest importing countries, but Russia, Brazil and China recorded the best results among the emerging market economies.

Champagne is entering “a great phase”, speaking of a new demand from emerging markets. “Half of the world were not Champagne consumers before, and 90% of Champagne was drunk in Europe and the US, but now China, Japan, Russia and South America are becoming a vast market”.“The growth has been steady but encouraging”.

Extract: www.thedrinksbusiness.com - Hong Kong Edition

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