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02.12.2011
The rapid evolution of wine knowledge in Asia has taken the wine trade by surprise.
The time it has taken Asian buyers to begin looking into wines and wine regions other than first growth Bordeaux has been far quicker than many expected.
There has been much talk recently of wine education s role in developing the Asian market from both educators and producers. Part of the reason that the evolution had been so quick was that there is a “sense of learning” ingrained in Asian culture.
Currently many education courses are focused around selling wine. This one is a commercial market. When they buy or taste something they want it immediately.
We can add that with the growing interest in Burgundy, it would also be interesting to see whether they follow a specific terroir route or particular producers. For the moment, there is only a great demand for producers.
Extract: www.thedrinkbusiness.com
FREE IMAGE
BOTTOM PART OF WINE GLASSES
© Ints Vikmanis | Dreamstime.com
Description:
Bottom part of wine glasses (base, stem)
ID: 1844783
Link: http://www.dreamstime.com/stock-photos-bottom-part-of-wine-glasses-rimagefree1844783-resi3674429
The time it has taken Asian buyers to begin looking into wines and wine regions other than first growth Bordeaux has been far quicker than many expected.
There has been much talk recently of wine education s role in developing the Asian market from both educators and producers. Part of the reason that the evolution had been so quick was that there is a “sense of learning” ingrained in Asian culture.
Currently many education courses are focused around selling wine. This one is a commercial market. When they buy or taste something they want it immediately.
We can add that with the growing interest in Burgundy, it would also be interesting to see whether they follow a specific terroir route or particular producers. For the moment, there is only a great demand for producers.
Extract: www.thedrinkbusiness.com
FREE IMAGE
BOTTOM PART OF WINE GLASSES
© Ints Vikmanis | Dreamstime.com
Description:
Bottom part of wine glasses (base, stem)
ID: 1844783
Link: http://www.dreamstime.com/stock-photos-bottom-part-of-wine-glasses-rimagefree1844783-resi3674429
