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The U.S. consumer is much more inclined to open up their pocket books during the holidays. While overall wine sales are 67% higher in that week leading up to Christmas compared to an average week, that jumps up to 124% higher for middle range wines, and 180% higher for premium wines.

And which varieties tend to really shine during the holidays? Rieslings and Pinot Noir lead the way – with sales increases compared to an average week in the year 107% and 74% higher respectively, even more of a jump than the wine category overall.

By country, wines from Germany, tied to that Riesling jump, followed by France and Italy exhibit the greatest holiday sales leap compared to an average week, while wines from Oregon pop the most when looking at major U.S. wine producing states.

From Globaliquors we would like to give all our clients our most warm regards for this New Years eve, hoping 2012 will find us working together all year long.

Happy New Year!!!

Source: http://wineeconomist.com

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